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Nurturing Digital Health Transformation

Bridging innovation and integration with Expert
Healthcare Marketing and Communications

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Digital Health Transformation Mayatree Marketing

Dedicated Support for NHS and Social Care Digital Health Transformation

At Mayatree, we understand the challenges and opportunities that digital health transformation presents.

With decades of hands-on experience working in the NHS and social care environment, and a proven track-record of successful digital health rollouts, we’re the trusted partner for NHS Integrated Care Systems (ICS) and digital health-tech businesses.

Learn more about our mission

The Digital Health Transformation Challenge

Digital Maturity

Only 20% of NHS organisations are digitally mature, and 45% of social care providers do not have any form of digital care records.

Funding Gaps

NHS trusts need to contribute £3 billion towards digital transformation with the pressure on to get it right first time.

Resourcing

Communications teams are significantly under-resourced; they lack the capacity and resources to make integration successful.

The NHS’s journey towards digital health transformation is fragmented and paved with complexity, often resulting in a high failure rate. One key issue is the lack of effective communication and clear messaging.

With missed targets for a paperless NHS and a further £8.1 billion pounds outlined for the updated digital strategy, NHS and care organisations are expected to achieve core digitisation, yet significant challenges remain.

Acceptance of digital healthcare technologies by patients and frontline professionals marks the pivotal line between success, stagnation, and even failure.

Trust in innovation lies in interpersonal connections but roll-outs are often tangled in uncertainty, scepticism, ineffective communication and missed opportunities.

Not anymore.

Learn how we’ve supported organisations like yours

Helping You With

Comprehensive, Flexible and Cost-Effective Services

CREATIVE

ONE-OFFS

STRATEGiC

SUPPORT

BRANDING

& WEB MANAGEMENT

From blog posts to brochures, we craft marketing materials that speak the language of progress and innovation.

Starting from the grassroots, our strategic support ensures the successful implementation of digital health services for the long term.

Creating digital homes that welcome, inform, and engage with full-stack branding, website build & management services.

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Build Your Brand With Us >

How We Work

We offer extensive experience in NHS healthcare marketing and communications, driving digital health transformation and tackling challenges head-on.

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We Empower
Your Teams

We complement in-house teams by offering additional resources and expertise to help achieve strategic goals efficiently. Our support strengthens your internal capabilities, allowing you to focus on core objectives.

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We Provide On-
Demand Expertise

Our specialised skills – including stakeholder engagement, healthcare messaging, graphic design, website development, and animation – are available on demand. This means you get the exact expertise you need, exactly when you need it.

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We Seamlessly
Integrate Health Tech

Our strategies ensure digital health technologies are smoothly integrated into clinical and patient workflows, enabling a future where innovation meets practical healthcare delivery. We align with the latest NHS reform plans to support broader system transformation.

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We Offer Flexibility
and Cost Efficiency

Avoid the cost of hiring a full-time team while still accessing specialist skills. Our flexible services adapt to your evolving needs, giving you the expert support required without long-term commitments.

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We Keep Projects on
Track

With intuitive project management tools, we ensure seamless communication, efficient workflows, and clear progress tracking. You’ll always know where your project stands, with a transparent process from start to finish.

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We Build Partnerships
Based on Trust

Our proven track record of delivering results has earned us long-standing partnerships built on trust, collaboration, and shared goals. We don’t just work for you – we work with you, aligning our expertise with your vision to drive sustainable change.

Ready to get started?

Relieve the Burden on In-House Teams

In-house communications teams are already at breaking point. Adding digital health transformation support to their portfolio of responsibilities is just not feasible without significant funding - but we can help.
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Specialist Knowledge & Experience

Our team have either worked directly in digital health transformation, or have gained specialist experience in the sector. This allows us to understand and address the challenges head on.
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A Proven Track Record Of Delivering Results

Put simply, we deliver results. We've successfully supported ICS organisations and many digital health businesses over the years. Our long-term partnerships are a testament to our reliability and the trust we’ve earned.
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Access Specialised Skills On-Demand

Graphic designers, developers, animators, and copywriters - these skills are crucial but only needed for specific, time-limited projects. Hiring a full-time team doesn’t make sense - that's where we can help.
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Failure is Not an Option in Digital Transformation

We’re confident that poor communication will never be the reason for failure. Our comprehensive approach ensures clear, consistent, and effective communication at every stage of the digital health transformation journey.
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Scale Services with Flexible Solutions

Flexibility is key when introducing new technology. With Mayatree, you’re not tied down. Scale your services and deadlines, up or down based on your needs.
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Significant Savings Compared to Hiring In-house Specialists

Hiring an in-house team with all the necessary skills needed to support digital health transformation could cost over £250,000 a year! Save and access our experts only when you need them.
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Seamless Communication with Intuitive Software

Our intuitive project management software keeps everything seamless. Track progress, manage interactions and streamline your workflow efficiently without the hassle of sifting through hundreds of emails.
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Communications and engagement has played a vital role in the success of Digital Notts since 2022. It’s been crucial that we can articulate the vision of our digital strategy, making it meaningful to our ICS partners and wider stakeholders while putting the person at the centre of our digital transformation plan. To ensure we had assets that were engaging, meaningful and understandable, we commissioned Mayatree Marketing to help us. Gurpreet and the Mayatree team have a unique understanding of digital transformation, understanding the range of stakeholders and audiences involved within our health and social care landscape. Working with Mayatree has been so easy. From our initial conversations, Gurpreet quickly understood our requirements, bringing our strategy and programmes to life in a variety of formats, including our website, presentations, graphics, short animations and producing some outstanding products which we now use to communicate our vision and strategy.
Alexis FarrowProgramme Director I Digital Notts I Nottingham & Nottinghamshire ICS
Mayatree transformed PKB's web and social media presence. Gurpreet made our content more understandable and professional. It was a pleasure to work with her because she had such deep knowledge of healthcare technology. It was so much easier explaining things to her than other marketing and communications professionals I had worked with in the past.
Dr. Mohammad Al-UbaydliFounder & CEO I Patients Know Best
Partnering with Mayatree Marketing gave HealthRota the strategic direction we needed to boost our visibility and engagement within the NHS and healthcare sector. Following their recommendations, we were able to share our story in a way that resonated, particularly through case studies they developed in collaboration with our NHS clients. These case studies highlighted key outcomes and features, making HealthRota’s workforce management solution relatable and user-centred. Gurpreet’s guidance in securing our feature on the NHS Digital Playbook was invaluable, expanding our reach and aligning us with trusted digital solutions in healthcare. Through their targeted social media campaign we connected with end-users, highlighting HealthRota’s value to both providers and practitioners, while delivering clear and impactful messaging that strengthened our brand.
Jim BarryFounder & CEO I HealthRota
Mayatree have provided invaluable full-service marketing support for Digital Notts, the digital transformation team for Nottingham and Nottinghamshire ICB for almost 18 months. They have taken complex project briefs, creating a range of assets for internal and stakeholder audiences, refreshed our website and brought our strategy to life through easy-to-understand short explainer videos and much more. Gurpreet and her team have an excellent understanding of digital transformation and its impact within the NHS. They are responsive and easy to work with, always delivering projects on time and according to budget. Despite being an external resource, Mayatree feel very much like part of our in-house comms and engagement team.
Alison HoggHead of Comms I Digital Notts I Nottingham & Nottinghamshire ICS
Mayatree Marketing have been a fantastic partner for the marketing of our Shared Care Record. They were able to quickly understand our requirements and compile clear plans that ensured deadlines were met. We are really happy with the quality of work produced by Mayatree Marketing and have always found them helpful, responsive and a pleasure to work with.
Claire WaiteBusiness Change Project Manager I Notts Care Record
Mayatree Marketing are a pleasure to work with. They have supported our growth and helped us structure both our strategy and execution to maximise the value of our customer engagement. They’ve allowed us to focus on the other areas of our business through delivering a partnership. So much more than your standard service. We love it!
Christian BourneBusiness Development Manager I HealthRota

Connect with your people

Looking to introduce a health tech innovation in your organisation? We help you to communicate its value and streamline adoption. With expertise in healthcare and technology sectors, we create digital health transformation marketing strategies that resonate with both staff and patients, making the transition smooth and effective.

book a consultation today
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Explore Our Impact on Digital Health Transformation

Discover how we’ve transformed the digital maturity of NHS trusts and local care providers, and supported the growth of health-tech startups and SMEs; driving adoption, engagement and the successful integration of cutting-edge digital health solutions, like the NHS App and Shared Care Records.
Peppy Healthcare Marketing
Peppy Healthcare Marketing

CAMPAIGN & DESIGN SUPPORT FOR THE OPERATIONAL LAUNCH OF NEW SERVICES

HealthRota Healthcare Marketing
HealthRota Healthcare Marketing

BRAND UPDATE, SOCIAL MEDIA MANAGEMENT, AND NHS CASE STUDY DEVELOPMENT

Digital Notts Brand & Website Healthcare Communications Marketing
Digital Notts Healthcare Communications Marketing

STRATEGIC MARKETING, COMMUNICATIONS & ENGAGEMENT SUPPORT

Notts Care Record Healthcare Marketing
Notts Care Record Healthcare Marketing

SUPPORTING THE OPERATIONAL LAUNCH OF THE NOTTS CARE RECORD

Digital Notts Brand and Website
Digital Notts Healthcare Communications Marketing

CREATING THE DIGITAL NOTTS BRAND & ONGOING WEBSITE MANAGEMENT SUPPORT

8foldGovernance Healthcare Marketing & Communications
8foldGovernance Healthcare Marketing & Communications

BRAND DEVELOPMENT & OPERATIONAL MANAGEMENT OF THE MARKETING FUNCTION

Patients Know Best Healthcare Marketing & Communications
Patients Know Best Healthcare Marketing & Communications

MARKETING MANAGEMENT, BRAND IDENTITY & WEBSITE DESIGN & DEVELOPMENT 

We have supported

Peppy Healthcare Marketing
Patients Know Best Healthcare Marketing & Communications
Notts Care Record Healthcare Marketing
HealthRota Healthcare Marketing
Digital Notts Healthcare Communications Marketing

We're not just marketers; we're architects
of a future where digital healthcare
transformation is not just a vision but a
reality.

Our mission goes beyond traditional marketing; we’re dedicated to fully realising the promise of digital health transformation, turning today’s challenges into tomorrow’s breakthroughs.

Founded by a former NHS communicator, Mayatree is a mission-driven agency with over 20 years of grassroots experience managing digital health-tech rollouts. We’ve witnessed the transformative impact of digital health technology and strive to overcome the barriers that often hinder its potential.

We’re storytellers, creatives, and passionate communicators, committed to making meaningful connections between groundbreaking digital health technology and the people who use it.

Learn more about us

The “Mayatree” symbolises our commitment to nurturing growth and fostering connections within the digital health landscape, much like the tree of life.

Our logo, inspired by this concept, represents strength, connectivity, and the organic evolution of ideas and technology. Just as a tree provides shelter, sustenance, and stability, Mayatree supports and guides you through change and the complex journey of digital health transformation.

Insights & Innovations

Stay ahead with the latest insights in digital healthcare marketing. Explore our blog for expert advice and thought-provoking articles designed to inspire, inform and support your digital transformation journey.
Update your healthcare branding

Start the Year with a Brand Check-Up: Is Your Healthcare Brand Ready for 2025?

February 17, 2025
2025: What the Government’s Social Care Reforms Mean for the Future of Health and Care Communications

2025: What the Social Care Reforms Mean for Health and Care Communications

December 7, 2024
2024 Budget and the NHS Vision – The Role of Communications Leaders Lord Darzi

2024 Budget and the NHS Vision – The Role of Communications Leaders

October 30, 2024
Shaping the Future of the NHS Why Public Voices Matter Now More Than Ever

Shaping the Future of the NHS: Why Public Voices Matter Now More Than Ever

October 22, 2024
Welcome to Mayatree Marketing: Our Journey and Purpose

Welcome to Mayatree Marketing: Our Journey and Purpose

September 2, 2024
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