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About us

Patient care is changing.

We’re moving towards a future where smart healthcare services and the concept of the ‘digital patient’ – empowered to self-manage and self-serve, are becoming fundamental aspects of the health and care system. This transformation promises to deliver high-quality, more efficient, and safer patient care. To get there, it’s crucial that health and care providers, their staff and patients, are fully prepared for the transition. That’s where we come in.
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Our mission ​

We make meaningful connections between groundbreaking
digital health technology and the people who use it.

At Mayatree, we drive digital health transformation through expert marketing and communication strategies. By leveraging our deep understanding of the UK’s health and care landscape and the latest technological advancements, we aim to enhance patient care, streamline workflows and operational management, and ensure the seamless integration of digital health solutions.

Our Vision

We envision a future where digital health technology is successfully
integrated into the health and care system, transforming
the way patient care is delivered.

Our goal is to ensure that every health and care organisation is digitally mature and can harness the power of digital health technology to improve outcomes, increase efficiency, and provide better patient experiences.

Our shared values

Empathy

We understand the challenges faced by healthcare professionals and patients, and we tailor our approach to meet their needs.

Expertise

With decades years of experience and deep sector knowledge, we offer expert guidance and support.

Innovation

We embrace new ideas, techniques and technologies to drive digital health transformation in the modern age.

Collaboration

We’re good listeners and work closely with our clients, fostering a collaborative approach to achieve shared goals.

Integrity

We are deeply committed to transparency, honesty, and ethical practices in all our interactions.

The “Mayatree” symbolises our commitment to nurturing growth and fostering connections within the digital health landscape, much like the tree of life.

Our logo, inspired by this concept, represents strength, connectivity, and the organic evolution of ideas and technology. Just as a tree provides shelter, sustenance, and stability, Mayatree supports and guides you through change and the complex journey of digital health transformation.

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Our story

Mayatree Marketing was founded by former NHS communicator, Gurpreet Sarai, and driven by a personal mission to close the gap between digital health technology and its successful implementation and adoption in health and care, through effective communications and marketing.

Over 20 years spanning the NHS and local authority, Gurpreet led flagship projects including, the integration of health and social care services, the historic launch of two new acute hospitals, improving information sharing practices and policies across local and national Government, and digital transformation across integrated care systems.

Gurpreet’s expertise also extends to nurturing health tech innovators in the fields of personal health records, workforce management, FemTech, and information governance and compliance. This unique combination of frontline experience and digital health expertise provides invaluable insight into the challenges and opportunities of digital transformation.

At Mayatree, we believe that ineffective communication should not be a barrier to digital health and care transformation.

Clear messaging that resonates with end users is critical. Our team excels in crafting communications that speak directly to the challenges and needs of patients and health and care professionals. We approach each project with a logical and strategic mindset, ensuring that our messaging is not only impactful but also drives engagement and adoption for the long-term, enhancing patient care and operational efficiency.

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Our team

Our team is composed of skilled professionals with diverse expertise in digital health transformation. Many of us have directly worked in, or have specialist experience supporting the health and care sector. This insider knowledge allows us to understand and address the unique challenges faced by our clients head on.

Find out how we could help you
Communications and engagement has played a vital role in the success of Digital Notts since 2022. It’s been crucial that we can articulate the vision of our digital strategy, making it meaningful to our ICS partners and wider stakeholders while putting the person at the centre of our digital transformation plan. To ensure we had assets that were engaging, meaningful and understandable, we commissioned Mayatree Marketing to help us. Gurpreet and the Mayatree team have a unique understanding of digital transformation, understanding the range of stakeholders and audiences involved within our health and social care landscape. Working with Mayatree has been so easy. From our initial conversations, Gurpreet quickly understood our requirements, bringing our strategy and programmes to life in a variety of formats, including our website, presentations, graphics, short animations and producing some outstanding products which we now use to communicate our vision and strategy.
Alexis FarrowProgramme Director I Digital Notts I Nottingham & Nottinghamshire ICS
Mayatree transformed PKB's web and social media presence. Gurpreet made our content more understandable and professional. It was a pleasure to work with her because she had such deep knowledge of healthcare technology. It was so much easier explaining things to her than other marketing and communications professionals I had worked with in the past.
Dr. Mohammad Al-UbaydliFounder & CEO I Patients Know Best
Partnering with Mayatree Marketing gave HealthRota the strategic direction we needed to boost our visibility and engagement within the NHS and healthcare sector. Following their recommendations, we were able to share our story in a way that resonated, particularly through case studies they developed in collaboration with our NHS clients. These case studies highlighted key outcomes and features, making HealthRota’s workforce management solution relatable and user-centred. Gurpreet’s guidance in securing our feature on the NHS Digital Playbook was invaluable, expanding our reach and aligning us with trusted digital solutions in healthcare. Through their targeted social media campaign we connected with end-users, highlighting HealthRota’s value to both providers and practitioners, while delivering clear and impactful messaging that strengthened our brand.
Jim BarryFounder & CEO I HealthRota
Mayatree have provided invaluable full-service marketing support for Digital Notts, the digital transformation team for Nottingham and Nottinghamshire ICB for almost 18 months. They have taken complex project briefs, creating a range of assets for internal and stakeholder audiences, refreshed our website and brought our strategy to life through easy-to-understand short explainer videos and much more. Gurpreet and her team have an excellent understanding of digital transformation and its impact within the NHS. They are responsive and easy to work with, always delivering projects on time and according to budget. Despite being an external resource, Mayatree feel very much like part of our in-house comms and engagement team.
Alison HoggHead of Comms I Digital Notts I Nottingham & Nottinghamshire ICS
Mayatree Marketing have been a fantastic partner for the marketing of our Shared Care Record. They were able to quickly understand our requirements and compile clear plans that ensured deadlines were met. We are really happy with the quality of work produced by Mayatree Marketing and have always found them helpful, responsive and a pleasure to work with.
Claire WaiteBusiness Change Project Manager I Notts Care Record
Mayatree Marketing are a pleasure to work with. They have supported our growth and helped us structure both our strategy and execution to maximise the value of our customer engagement. They’ve allowed us to focus on the other areas of our business through delivering a partnership. So much more than your standard service. We love it!
Christian BourneBusiness Development Manager I HealthRota

Connect with your people

Mayatree specialises in healthcare marketing, communications and engagement, helping healthcare providers and brands connect with patients and professionals alike. We offer tailored strategies that reflect the unique challenges of the health and care sector and always aim to make a positive impact.

Book a consultation today

Explore Our Impact on Digital Health Transformation

Discover how we’ve transformed the digital maturity of NHS trusts and local care providers, and supported the growth of health-tech startups and SMEs; driving adoption, engagement and the successful integration of cutting-edge digital health solutions, like the NHS App and Shared Care Records.
Peppy Healthcare Marketing
Peppy Healthcare Marketing

CAMPAIGN & DESIGN SUPPORT FOR THE OPERATIONAL LAUNCH OF NEW SERVICES

HealthRota Healthcare Marketing
HealthRota Healthcare Marketing

BRAND UPDATE, SOCIAL MEDIA MANAGEMENT, AND NHS CASE STUDY DEVELOPMENT

Notts Care Record Healthcare Marketing
Notts Care Record Healthcare Marketing

SUPPORTING THE OPERATIONAL LAUNCH OF THE NOTTS CARE RECORD

Digital Notts Brand & Website Healthcare Communications Marketing
Digital Notts Healthcare Communications Marketing

CREATING THE DIGITAL NOTTS BRAND & ONGOING WEBSITE MANAGEMENT SUPPORT

8foldGovernance Healthcare Marketing & Communications
8foldGovernance Healthcare Marketing & Communications

BRAND DEVELOPMENT & OPERATIONAL MANAGEMENT OF THE MARKETING FUNCTION

Patients Know Best Healthcare Marketing & Communications
Patients Know Best Healthcare Marketing & Communications

MARKETING MANAGEMENT, BRAND IDENTITY & WEBSITE DESIGN & DEVELOPMENT 

Insights & Innovations

Stay ahead with the latest insights in digital healthcare marketing. Explore our blog for expert advice and thought-provoking articles designed to inspire, inform and support your digital transformation journey.
Update your healthcare branding

Start the Year with a Brand Check-Up: Is Your Healthcare Brand Ready for 2025?

February 17, 2025
2025: What the Government’s Social Care Reforms Mean for the Future of Health and Care Communications

2025: What the Social Care Reforms Mean for Health and Care Communications

December 7, 2024
2024 Budget and the NHS Vision – The Role of Communications Leaders Lord Darzi

2024 Budget and the NHS Vision – The Role of Communications Leaders

October 30, 2024
Shaping the Future of the NHS Why Public Voices Matter Now More Than Ever

Shaping the Future of the NHS: Why Public Voices Matter Now More Than Ever

October 22, 2024
Welcome to Mayatree Marketing: Our Journey and Purpose

Welcome to Mayatree Marketing: Our Journey and Purpose

September 2, 2024
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