Cookies Policy
Effective Date: 1st January 2024
At Mayatree Marketing, we are committed to transparency about how we use cookies and similar technologies on our website. This policy explains what cookies are, how we use them, and how you can manage your preferences.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device, improve functionality, and tailor content to your preferences.
Cookies may be classified as:
- Session Cookies: Temporary cookies that expire when you close your browser.
- Persistent Cookies: Remain on your device for a set period or until you delete them.
- First-Party Cookies: Set by the website you are visiting.
- Third-Party Cookies: Set by external services integrated into the website.
2. Why We Use Cookies
We use cookies for the following purposes:
2.1 Essential Cookies
- Enable core website functionality, such as page navigation and secure login.
- Without these cookies, the website cannot function properly.
2.2 Performance and Analytics Cookies
- Collect anonymised data about how visitors use our website (e.g., pages visited, time spent).
- Help us improve website performance and user experience (e.g., Google Analytics).
2.3 Functionality Cookies
- Remember user preferences, such as language or region.
- Enhance your browsing experience by personalising content.
2.4 Targeting and Advertising Cookies
- Track your online behaviour to deliver tailored advertising.
- Measure the effectiveness of marketing campaigns.
3. Specific Cookies We Use
Below are examples of the cookies used on our website, along with their purposes:
| Cookie Name | Type | Purpose | Lifespan | Provider |
|---|---|---|---|---|
_ga |
Analytics | Tracks website usage for analytics purposes. | 2 years | Google Analytics |
session_id |
Essential | Maintains user session on the site. | Session | Mayatree Marketing |
cookie_consent |
Functionality | Stores user cookie consent preferences. | 1 year | Mayatree Marketing |
4. Managing Your Preferences
You have control over how cookies are used on our website.
4.1 Consent for Non-Essential Cookies
When you first visit our website, a banner will appear asking for your consent to use non-essential cookies (e.g., analytics and marketing cookies). You can:
- Accept all cookies.
- Reject non-essential cookies.
- Customise your preferences.
4.2 Adjusting Browser Settings
You can also manage cookies through your browser settings:
- Block cookies from specific websites.
- Delete existing cookies.
- Prevent websites from setting cookies on your device.
Note: Disabling cookies may affect the functionality of our website.
5. Third-Party Services
We work with trusted third-party providers, such as Google Analytics, which may set their own cookies. These third-party cookies are governed by their respective privacy policies.
For example:
- Google Analytics: Collects anonymised data about website traffic. Learn more at Google’s Privacy Policy.
6. Compliance and Standards
Our Cookies Policy complies with:
- UK General Data Protection Regulation (UK GDPR).
- Privacy and Electronic Communications Regulations (PECR).
- Guidance provided by the Information Commissioner’s Office (ICO).
7. Updates to This Policy
We may update this policy periodically to reflect changes in technology, legislation, or our practices. The latest version will always be available on our website.
8. Contact Us
If you have any questions or concerns about our Cookies Policy, please contact us at: