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Marketing, Communications & Engagement Support

Since 2023, we have supported Digital Notts, part of the Nottingham and Nottinghamshire Integrated Care Board, in driving key initiatives under the Digital Notts Strategy 2023-28 for Digital, Data & Technology. A major focus has been raising awareness of the ‘5 Digital Priorities,’ particularly the Public-Facing Digital Services (PFDS) programme, which aims to increase citizen engagement with digital tools like the NHS App and Personal Health Record (PHR). These efforts help streamline healthcare delivery, improve patient outcomes, and reduce costs. These targeted campaigns have boosted NHS App adoption, promoted online consultations, and empowered citizens to take control of their health while easing administrative burdens and costs for providers. We continue to support the Communications, Business Change, and Executive teams to achieve their strategic goals; fostering innovation, and ensuring clear, impactful communication for digital transformation.

Digital Marketing, Communications & Engagement Strategy  I  Suite of Marketing Materials  I  Interactive Digital Strategy   
Animated Explainer Videos  I  Website Decommissioning

Building on the multi-channel awareness campaign, we developed a comprehensive marketing, communications and engagement strategy focused on increasing NHS App adoption and highlighting key features such as repeat prescriptions and online consultations. As part of this, we decommissioned the ‘NottsNHSApp’ website and created a suite of engaging materials, including animated explainer videos, case studies, event resources, and digital assets, all designed to drive awareness and inspire action.

These initiatives led to a 54% NHS App adoption rate, with 875,000 repeat prescriptions ordered through the app, saving 12,000 administrative hours and reducing carbon emissions by 5 tonnes. Additionally, there have been significant improvements in online consultations, fewer missed appointments, and greater patient engagement with digital letters and personal health records.

www.digitalnotts.nhs.uk

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Communications and engagement has played a vital role in the success of Digital Notts since 2022. It’s been crucial that we can articulate the vision of our digital strategy, making it meaningful to our ICS partners and wider stakeholders while putting the person at the centre of our digital transformation plan. To ensure we had assets that were engaging, meaningful and understandable, we commissioned Mayatree Marketing to help us. Gurpreet and the Mayatree team have a unique understanding of digital transformation, understanding the range of stakeholders and audiences involved within our health and social care landscape. Working with Mayatree has been so easy. From our initial conversations, Gurpreet quickly understood our requirements, bringing our strategy and programmes to life in a variety of formats, including our website, presentations, graphics, short animations and producing some outstanding products which we now use to communicate our vision and strategy.
Alexis FarrowProgramme Director I Digital Notts I Nottingham & Nottinghamshire ICS
Digital Notts NHS Communications Strategy Mayatree Healthcare Marketing
Digital Notts Roadmap Mayatree Marketing

The Digital Notts Strategy 2023-28 – Understanding Our 5 Priorities

The Digital Notts Strategy 2023-28 – What It Means for Our Citizens

Public-Facing Digital Services – A Gateway to Health & Care

How Switching to Digital Letters Can Save Millions for our Local NHS

Using the NHS App to Support Young Patients with Epilepsy – Kasie’s Story

Using the NHS App to Manage Post-Operative Care – Joe’s Story

Digital Notts Strategy 2023-28
Interactive Digital Notts Strategy shared with all stakeholders
Digital Notts Event Banner
Event banners
Digital Notts NHS App Strategy Landing Pages
Designed and Developed Landing Pages
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Connect with your people

Mayatree specialises in healthcare marketing, helping you to effectively connect with patients and professionals alike. Our tailored strategies reflect the unique challenges of the health and care industry and always aim to make a positive impact.

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Mayatree have provided invaluable full-service marketing support for Digital Notts, the digital transformation team for Nottingham and Nottinghamshire ICB for almost 18 months. They have taken complex project briefs, creating a range of assets for internal and stakeholder audiences, refreshed our website and brought our strategy to life through easy-to-understand short explainer videos and much more. Gurpreet and her team have an excellent understanding of digital transformation and its impact within the NHS. They are responsive and easy to work with, always delivering projects on time and according to budget. Despite being an external resource, Mayatree feel very much like part of our in-house comms and engagement team.
Alison HoggHead of Comms I Digital Notts I Nottingham & Nottinghamshire ICS

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Insights & Innovations

Stay ahead with the latest insights in digital healthcare marketing. Explore our blog for expert advice and thought-provoking articles designed to inspire, inform and support your digital transformation journey.
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