HealthRota

HealthRota is a comprehensive workforce management platform specifically designed for healthcare providers. It helps organisations efficiently manage staff rotas, ensuring optimal coverage while improving work-life balance for clinicians. The system automates scheduling, enhances transparency, and streamlines processes to reduce administrative burdens. With features such as real-time tracking, leave management, and compliance monitoring, HealthRota supports NHS Trusts and other healthcare institutions in delivering better care by optimising their workforce resources and ensuring staff are deployed effectively.

Case Study Development I Blogs Writing I Social Media Management I Suite of Marketing Materials

For HealthRota, the key deliverables focused on boosting brand visibility and engagement through a strategic marketing plan. This included creating digital assets, refreshing key messages, and writing SEO-optimised content, such as thought-provoking blog posts, award-winning submissions, and case studies featured on the NHS Digital Playbook and the Future Healthcare Journal. Furthermore, a targeted 6-month social media campaign showcased the value of HealthRota’s workforce management solution to healthcare providers and frontline practitioners, enhancing credibility and driving conversions.

www.healthrota.co.uk

Partnering with Mayatree Marketing gave HealthRota the strategic direction we needed to boost our visibility and engagement within the NHS and healthcare sector. Following their recommendations, we were able to share our story in a way that resonated, particularly through case studies they developed in collaboration with our NHS clients. These case studies highlighted key outcomes and features, making HealthRota’s workforce management solution relatable and user-centred. Gurpreet’s guidance in securing our feature on the NHS Digital Playbook was invaluable, expanding our reach and aligning us with trusted digital solutions in healthcare. Through their targeted social media campaign we connected with end-users, highlighting HealthRota’s value to both providers and practitioners, while delivering clear and impactful messaging that strengthened our brand.

Unlock Your Brand’s Potential

Mayatree Marketing specialises in healthcare marketing, helping brands connect effectively with patients and professionals. We offer tailored strategies that reflect the unique challenges of the healthcare industry and always aim to make a positive impact.

Mayatree Marketing are a pleasure to work with. They have supported our growth and helped us structure both our strategy and execution to maximise the value of our customer engagement. They’ve allowed us to focus on the other areas of our business through delivering a partnership. So much more than your standard service. We love it!

Explore Our Impact on Digital Health Transformation

Discover how we’ve transformed the digital maturity of NHS trusts and local care providers, and supported the growth of health-tech startups and SMEs; driving adoption, engagement and the successful integration of cutting-edge digital health solutions, like the NHS App and Shared Care Records.

CAMPAIGN & DESIGN SUPPORT FOR THE OPERATIONAL LAUNCH OF NEW SERVICES

BRAND UPDATE, SOCIAL MEDIA MANAGEMENT, AND NHS CASE STUDY DEVELOPMENT

STRATEGIC MARKETING, COMMUNICATIONS & ENGAGEMENT SUPPORT

SUPPORTING THE OPERATIONAL LAUNCH OF THE NOTTS CARE RECORD

CREATING THE DIGITAL NOTTS BRAND & ONGOING WEBSITE MANAGEMENT SUPPORT

BRAND DEVELOPMENT & OPERATIONAL MANAGEMENT OF THE MARKETING FUNCTION

MARKETING MANAGEMENT, BRAND IDENTITY & WEBSITE DESIGN & DEVELOPMENT

We have supported

Insights & Innovations

Stay ahead with the latest insights in digital healthcare marketing. Explore our blog for expert advice and thought-provoking articles designed to inspire, inform and support your digital transformation journey.