The Notts Care Record
As part of the Nottingham and Nottinghamshire Integrated Care System’s ‘Integrated Care Strategy’, Mayatree Marketing was commissioned to support the rollout of the Notts Care Record across two acute hospitals, two local authorities, social care providers, community care and mental health partners, and over 100 GP practices.
The Notts Care Record is a shared digital health and care record system that securely connects data from various providers and systems, enabling healthcare professionals to access up-to-date patient information. This improves care coordination, supports informed decision-making, and aims to enhance patient outcomes by providing a comprehensive view of a patient’s health and care journey across the region.
Strategic Planning I Consultant-led Messaging I Digital Asset Library I Communications Toolkit
Website Design & Development I Animated Explainer Video I Walthrough Video I Digital Training Guide
To engage healthcare provider organisations and practitioners with the Notts Care Record, we designed and implemented a suite of tailored communication materials designed to inform and inspire action. Strategic messaging, frequently asked questions, infographics, and benefit summaries simplified complex concepts, while custom icons, posters, email banners, and social media templates provided consistent visual appeal. Walkthrough videos and engaging animations demonstrated the system’s ease of use, and a comprehensive online training guide offered step-by-step guidance on how to effectively navigate the system. Furthermore, by creating engaging, SEO-driven website content and optimising for responsiveness, we made it easy for health and care teams to access and understand the benefits and ultimately, drive adoption of the Notts Care Record.
Animated Explainer Video: Notts Care Record – A Joined-Up Health & Care Record for Nottingham & Nottinghamshire
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Mayatree specialises in healthcare marketing, helping you to effectively connect with patients and professionals alike. Our tailored strategies reflect the unique challenges of the health and care industry and always aim to make a positive impact.
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