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The Notts Care Record

As part of the Nottingham and Nottinghamshire Integrated Care System’s ‘Integrated Care Strategy’, Mayatree Marketing was commissioned to support the rollout of the Notts Care Record across two acute hospitals, two local authorities, social care providers, community care and mental health partners, and over 100 GP practices.

The Notts Care Record is a shared digital health and care record system that securely connects data from various providers and systems, enabling healthcare professionals to access up-to-date patient information. This improves care coordination, supports informed decision-making, and aims to enhance patient outcomes by providing a comprehensive view of a patient’s health and care journey across the region.

Strategic Planning  I  Consultant-led Messaging  I  Digital Asset Library  I  Communications Toolkit

Website Design & Development  I  Animated Explainer Video  I  Walthrough Video  I  Digital Training Guide

To engage healthcare provider organisations and practitioners with the Notts Care Record, we designed and implemented a suite of tailored communication materials designed to inform and inspire action. Strategic messaging, frequently asked questions, infographics, and benefit summaries simplified complex concepts, while custom icons, posters, email banners, and social media templates provided consistent visual appeal. Walkthrough videos and engaging animations demonstrated the system’s ease of use, and a comprehensive online training guide offered step-by-step guidance on how to effectively navigate the system. Furthermore, by creating engaging, SEO-driven website content and optimising for responsiveness, we made it easy for health and care teams to access and understand the benefits and ultimately, drive adoption of the Notts Care Record.

www.digitalnotts.nhs.uk

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Mayatree Marketing have been a fantastic partner for the marketing of our Shared Care Record. They were able to quickly understand our requirements and compile clear plans that ensured deadlines were met. We are really happy with the quality of work produced by Mayatree Marketing and have always found them helpful, responsive and a pleasure to work with.
Claire WaiteBusiness Change Project Manager I Notts Care Record
Notts Care Record Landing Pages
Written, Designed & Developed Landing Pages

Animated Explainer Video: Notts Care Record – A Joined-Up Health & Care Record for Nottingham & Nottinghamshire

Notts Care Record Posters
Posters
Notts Care Record Training Guide
Training Guide
Notts Care Record webpage
Dedicated Landing Pages
Notts Care Record Screensaver
Screensavers
Notts Care Record Getting Started
Getting Started
Notts Care Record FAQs
Frequently Asked Questions
Notts Care Record Social Media Templates
Social Media Templates
Notts Care Record Graphics Digital Assets
Digital Assets & Icons
Notts Care Record Presentation Template
Presentation Template
Notts Care Record Key Messages
Key Messages
Notts Care Record Logo and Brand
Brand Identity & Logo
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Connect with your people

Mayatree specialises in healthcare marketing, helping you to effectively connect with patients and professionals alike. Our tailored strategies reflect the unique challenges of the health and care industry and always aim to make a positive impact.

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Communications and engagement has played a vital role in the success of Digital Notts since 2022. It’s been crucial that we can articulate the vision of our digital strategy, making it meaningful to our ICS partners and wider stakeholders while putting the person at the centre of our digital transformation plan. To ensure we had assets that were engaging, meaningful and understandable, we commissioned Mayatree Marketing to help us. Gurpreet and the Mayatree team have a unique understanding of digital transformation, understanding the range of stakeholders and audiences involved within our health and social care landscape. Working with Mayatree has been so easy. From our initial conversations, Gurpreet quickly understood our requirements, bringing our strategy and programmes to life in a variety of formats, including our website, presentations, graphics, short animations and producing some outstanding products which we now use to communicate our vision and strategy.
Alexis FarrowProgramme Director I Digital Notts I Nottingham & Nottinghamshire ICS
Mayatree transformed PKB's web and social media presence. Gurpreet made our content more understandable and professional. It was a pleasure to work with her because she had such deep knowledge of healthcare technology. It was so much easier explaining things to her than other marketing and communications professionals I had worked with in the past.
Dr. Mohammad Al-UbaydliFounder & CEO I Patients Know Best
Partnering with Mayatree Marketing gave HealthRota the strategic direction we needed to boost our visibility and engagement within the NHS and healthcare sector. Following their recommendations, we were able to share our story in a way that resonated, particularly through case studies they developed in collaboration with our NHS clients. These case studies highlighted key outcomes and features, making HealthRota’s workforce management solution relatable and user-centred. Gurpreet’s guidance in securing our feature on the NHS Digital Playbook was invaluable, expanding our reach and aligning us with trusted digital solutions in healthcare. Through their targeted social media campaign we connected with end-users, highlighting HealthRota’s value to both providers and practitioners, while delivering clear and impactful messaging that strengthened our brand.
Jim BarryFounder & CEO I HealthRota
Mayatree have provided invaluable full-service marketing support for Digital Notts, the digital transformation team for Nottingham and Nottinghamshire ICB for almost 18 months. They have taken complex project briefs, creating a range of assets for internal and stakeholder audiences, refreshed our website and brought our strategy to life through easy-to-understand short explainer videos and much more. Gurpreet and her team have an excellent understanding of digital transformation and its impact within the NHS. They are responsive and easy to work with, always delivering projects on time and according to budget. Despite being an external resource, Mayatree feel very much like part of our in-house comms and engagement team.
Alison HoggHead of Comms I Digital Notts I Nottingham & Nottinghamshire ICS
Mayatree Marketing have been a fantastic partner for the marketing of our Shared Care Record. They were able to quickly understand our requirements and compile clear plans that ensured deadlines were met. We are really happy with the quality of work produced by Mayatree Marketing and have always found them helpful, responsive and a pleasure to work with.
Claire WaiteBusiness Change Project Manager I Notts Care Record
Mayatree Marketing are a pleasure to work with. They have supported our growth and helped us structure both our strategy and execution to maximise the value of our customer engagement. They’ve allowed us to focus on the other areas of our business through delivering a partnership. So much more than your standard service. We love it!
Christian BourneBusiness Development Manager I HealthRota

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Learn What We’ll Do For You

We have supported

Peppy Healthcare Marketing
Patients Know Best Healthcare Marketing & Communications
Notts Care Record Healthcare Marketing
HealthRota Healthcare Marketing
Digital Notts Healthcare Communications Marketing

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