Patients Know Best
Patients Know Best (PKB) is Europe’s largest provider of digital personal health records to the NHS, with over 20 million records created. The secure platform empowers patients by giving them control over their health data, enabling them to access, manage, and share their records with healthcare professionals, carers, and family members. PKB improves communication and care coordination, particularly for managing chronic conditions, promoting a more personalised approach to healthcare. Trusted by healthcare providers, PKB is integral to enhancing patient-centred care across the NHS.
Case Study Development I Blogs Writing I Social Media Management I Suite of Marketing Materials
At Mayatree, we led the marketing and communications strategy for Patients Know Best (PKB) from 2018 to 2021, supporting their growth from a start-up to Europe’s largest PHR provider. During this time, we introduced a new brand strategy and managed a website redesign, resulting in a 165% increase in traffic and improved SEO. We also developed a customer resource toolkit, which contributed to a 168% rise in user registrations. Additionally, we managed PKB’s social media platforms, boosting engagement on Twitter by 75% and LinkedIn by 180%, while implementing key marketing processes to support sales, customer engagement, and product growth.
Connect with your people
Mayatree specialises in healthcare marketing, helping you to effectively connect with patients and professionals alike. Our tailored strategies reflect the unique challenges of the health and care industry and always aim to make a positive impact.
Explore Our Impact on Digital Health Transformation
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