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Patients Know Best

Patients Know Best (PKB) is Europe’s largest provider of digital personal health records to the NHS, with over 20 million records created. The secure platform empowers patients by giving them control over their health data, enabling them to access, manage, and share their records with healthcare professionals, carers, and family members. PKB improves communication and care coordination, particularly for managing chronic conditions, promoting a more personalised approach to healthcare. Trusted by healthcare providers, PKB is integral to enhancing patient-centred care across the NHS.

Case Study Development  I  Blogs Writing  I  Social Media Management  I  Suite of Marketing Materials

At Mayatree, we led the marketing and communications strategy for Patients Know Best (PKB) from 2018 to 2021, supporting their growth from a start-up to Europe’s largest PHR provider. During this time, we introduced a new brand strategy and managed a website redesign, resulting in a 165% increase in traffic and improved SEO. We also developed a customer resource toolkit, which contributed to a 168% rise in user registrations. Additionally, we managed PKB’s social media platforms, boosting engagement on Twitter by 75% and LinkedIn by 180%, while implementing key marketing processes to support sales, customer engagement, and product growth.

www.patientsknowbest.com

Find out how we could help you
Mayatree transformed PKB's web and social media presence. Gurpreet made our content more understandable and professional. It was a pleasure to work with her because she had such deep knowledge of healthcare technology. It was so much easier explaining things to her than other marketing and communications professionals I had worked with in the past.
Dr. Mohammad Al-UbaydliFounder & CEO I Patients Know Best
Patients Know Best homepage
Patients Know Best Marketing Team
Patients Know Best Social Media
Patients Know Best Rebrand
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Connect with your people

Mayatree specialises in healthcare marketing, helping you to effectively connect with patients and professionals alike. Our tailored strategies reflect the unique challenges of the health and care industry and always aim to make a positive impact.

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Communications and engagement has played a vital role in the success of Digital Notts since 2022. It’s been crucial that we can articulate the vision of our digital strategy, making it meaningful to our ICS partners and wider stakeholders while putting the person at the centre of our digital transformation plan. To ensure we had assets that were engaging, meaningful and understandable, we commissioned Mayatree Marketing to help us. Gurpreet and the Mayatree team have a unique understanding of digital transformation, understanding the range of stakeholders and audiences involved within our health and social care landscape. Working with Mayatree has been so easy. From our initial conversations, Gurpreet quickly understood our requirements, bringing our strategy and programmes to life in a variety of formats, including our website, presentations, graphics, short animations and producing some outstanding products which we now use to communicate our vision and strategy.
Alexis FarrowProgramme Director I Digital Notts I Nottingham & Nottinghamshire ICS
Mayatree transformed PKB's web and social media presence. Gurpreet made our content more understandable and professional. It was a pleasure to work with her because she had such deep knowledge of healthcare technology. It was so much easier explaining things to her than other marketing and communications professionals I had worked with in the past.
Dr. Mohammad Al-UbaydliFounder & CEO I Patients Know Best
Partnering with Mayatree Marketing gave HealthRota the strategic direction we needed to boost our visibility and engagement within the NHS and healthcare sector. Following their recommendations, we were able to share our story in a way that resonated, particularly through case studies they developed in collaboration with our NHS clients. These case studies highlighted key outcomes and features, making HealthRota’s workforce management solution relatable and user-centred. Gurpreet’s guidance in securing our feature on the NHS Digital Playbook was invaluable, expanding our reach and aligning us with trusted digital solutions in healthcare. Through their targeted social media campaign we connected with end-users, highlighting HealthRota’s value to both providers and practitioners, while delivering clear and impactful messaging that strengthened our brand.
Jim BarryFounder & CEO I HealthRota
Mayatree have provided invaluable full-service marketing support for Digital Notts, the digital transformation team for Nottingham and Nottinghamshire ICB for almost 18 months. They have taken complex project briefs, creating a range of assets for internal and stakeholder audiences, refreshed our website and brought our strategy to life through easy-to-understand short explainer videos and much more. Gurpreet and her team have an excellent understanding of digital transformation and its impact within the NHS. They are responsive and easy to work with, always delivering projects on time and according to budget. Despite being an external resource, Mayatree feel very much like part of our in-house comms and engagement team.
Alison HoggHead of Comms I Digital Notts I Nottingham & Nottinghamshire ICS
Mayatree Marketing have been a fantastic partner for the marketing of our Shared Care Record. They were able to quickly understand our requirements and compile clear plans that ensured deadlines were met. We are really happy with the quality of work produced by Mayatree Marketing and have always found them helpful, responsive and a pleasure to work with.
Claire WaiteBusiness Change Project Manager I Notts Care Record
Mayatree Marketing are a pleasure to work with. They have supported our growth and helped us structure both our strategy and execution to maximise the value of our customer engagement. They’ve allowed us to focus on the other areas of our business through delivering a partnership. So much more than your standard service. We love it!
Christian BourneBusiness Development Manager I HealthRota

Explore Our Impact on Digital Health Transformation

Discover how we’ve transformed the digital maturity of NHS trusts and local care providers, and supported the growth of health-tech startups and SMEs; driving adoption, engagement and the successful integration of cutting-edge digital health solutions, like the NHS App and Shared Care Records.
Peppy Healthcare Marketing
Peppy Healthcare Marketing

CAMPAIGN & DESIGN SUPPORT FOR THE OPERATIONAL LAUNCH OF NEW SERVICES

HealthRota Healthcare Marketing
HealthRota Healthcare Marketing

BRAND UPDATE, SOCIAL MEDIA MANAGEMENT, AND NHS CASE STUDY DEVELOPMENT

Digital Notts Brand & Website Healthcare Communications Marketing
Digital Notts Healthcare Communications Marketing

STRATEGIC MARKETING, COMMUNICATIONS & ENGAGEMENT SUPPORT

Notts Care Record Healthcare Marketing
Notts Care Record Healthcare Marketing

SUPPORTING THE OPERATIONAL LAUNCH OF THE NOTTS CARE RECORD

Digital Notts Brand and Website
Digital Notts Healthcare Communications Marketing

CREATING THE DIGITAL NOTTS BRAND & ONGOING WEBSITE MANAGEMENT SUPPORT

8foldGovernance Healthcare Marketing & Communications
8foldGovernance Healthcare Marketing & Communications

BRAND DEVELOPMENT & OPERATIONAL MANAGEMENT OF THE MARKETING FUNCTION

Patients Know Best Healthcare Marketing & Communications
Patients Know Best Healthcare Marketing & Communications

MARKETING MANAGEMENT, BRAND IDENTITY & WEBSITE DESIGN & DEVELOPMENT 

We have supported

Peppy Healthcare Marketing
Patients Know Best Healthcare Marketing & Communications
Notts Care Record Healthcare Marketing
HealthRota Healthcare Marketing
Digital Notts Healthcare Communications Marketing

Insights & Innovations

Stay ahead with the latest insights in digital healthcare marketing. Explore our blog for expert advice and thought-provoking articles designed to inspire, inform and support your digital transformation journey.
Update your healthcare branding

Start the Year with a Brand Check-Up: Is Your Healthcare Brand Ready for 2025?

February 17, 2025
2025: What the Government’s Social Care Reforms Mean for the Future of Health and Care Communications

2025: What the Social Care Reforms Mean for Health and Care Communications

December 7, 2024
2024 Budget and the NHS Vision – The Role of Communications Leaders Lord Darzi

2024 Budget and the NHS Vision – The Role of Communications Leaders

October 30, 2024
Shaping the Future of the NHS Why Public Voices Matter Now More Than Ever

Shaping the Future of the NHS: Why Public Voices Matter Now More Than Ever

October 22, 2024
Welcome to Mayatree Marketing: Our Journey and Purpose

Welcome to Mayatree Marketing: Our Journey and Purpose

September 2, 2024
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